Last Updated: 1 April 2026

Apricot Aura is committed to protecting your privacy and handling your personal information with care and respect. This Privacy Policy outlines how we collect, use, store, and safeguard your information when you visit our website or use our photography services.

Apricot Aura is committed to complying with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

Please read this policy carefully. If you have any questions, contact us at hello@apricotaura.com.au.

Information We Collect

We may collect and process the following types of personal information:

Personal Details: Name, email address, phone number, and postal address.

Photography Session Details: Preferences, notes, and responses shared during consultations or enquiry forms.

Intimate & Session Images: Photographs taken during your boudoir session, including images of a personal and intimate nature.

Transaction Information: Payment details for sessions or purchases processed through our payment providers.

Technical Information: IP address, browser type, and operating system collected automatically when you access our website.

How We Use Your Information

We use the information collected for the following purposes:

To provide and manage your photography session and related services.

To communicate with you, including responding to enquiries and sending session preparation materials.

To process payments securely.

To personalise your experience with us.

For administrative and legal purposes, including compliance with applicable laws.

Intimate Images - How We Handle Them

Given the personal nature of our services, we treat all session photographs with the highest level of care and confidentiality.

All images taken during your session are stored securely and are not shared, published, or used in any form without your explicit written consent.

If you choose to provide consent for your images to be used for portfolio, marketing, or social media purposes, this consent is documented separately and can be withdrawn at any time.

You may request the deletion of your images at any time by contacting us at hello@apricotaura.com.au.

Images are retained only for as long as necessary to fulfil your order and any agreed archival period, after which they are securely deleted.

Sharing Your Information

We do not sell your personal information. We may share your information only in the following circumstances:

Service Providers: With trusted third-party platforms that assist us in operating our business, including:

Square and/or Stripe (payment processing)

Calendly (appointment scheduling)

Showit / WordPress (website hosting)

Google Analytics (website traffic analysis)

Email and CRM platforms used for client communication

Legal Obligations: When required to comply with the law, enforce our policies, or protect the rights of ourselves or others.

All third-party providers are required to handle your data securely and in accordance with applicable privacy laws.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or to comply with legal, tax, or accounting obligations. You may request deletion of your information at any time (see Your Rights below).

Your Rights

Under the Australian Privacy Act 1988 (Cth), you have the right to:

Access the personal information we hold about you.

Request correction of inaccurate or incomplete information.

Request deletion of your information, including session images.

Opt out of marketing communications at any time.

Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us directly:
Email: hello@apricotaura.com.au
Phone: 0455 328 149

Cookies

Our website uses cookies to improve your browsing experience. We use Google Analytics to analyse website traffic and understand how visitors use our site. This may involve the collection of data such as pages visited, time on site, and general location.

You can manage or disable cookies through your browser settings at any time. You can also opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.

Data Security

We implement reasonable security measures to protect your personal information from unauthorised access, loss, or misuse. However, no system can guarantee absolute security, and we encourage you to take care when sharing sensitive information online.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies independently.

Children's Privacy

Our services are intended for adults aged 18 and over. We do not knowingly collect personal information from anyone under 18.

Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be reflected on this page with an updated effective date. We encourage you to review this policy periodically.

Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us:

Apricot Aura
Address: Level 2, 101 Little Malop Street, Geelong VIC 3220
Email: hello@apricotaura.com.au
Phone: 0455 328 149

Privacy Policy